1 Million Views: Attention is Everything
A Case Study by Noah Najafi
Introduction
Objective:
Our goal is to increase our Clients sales by promoting their Products. We know that only posting content about the Products isn’t sufficient. Thats why I started a new approach.
STRATEGY
Attention is Attention
If one video goes viral, the other videos get pushed out as well. This is why for this video we didn’t focus on promoting any specific product and only captured content that’s interesting, ensuring us views.
The glass bag is unique and it’s not something you see on your for-you-page every day. This way, we knew that the video will perform well.
Execution
Viral Video Launch
TikTok’s algorithm favours engaging content, which played to our advantage. The video needed some time to gain traction. It took 3 weeks until it hit the 1 Million Views mark. Many viewers reposted the reel on their Story, an indicator that plays positively into the algorithm.
We averaged around 15 reposts daily for an entire month, further showing how well the video was received by viewers and the algorithm.
Results
Impactful Outcomes:
As expected, the video went viral, gathering 1.6 Million views (as of September 23th. 2024). But not only did the main video gain attention. Also everything else, from old to new content, started receiving more views than usual. You can view the viral video as a boost for the profile.
Conclusion
Campaign Success and Client Satisfaction:
The campaign’s success was met with great satisfaction from our Client ‘The Matcha Society’. This confirms the effectiveness of our strategic approach’s in leveraging social media to foster business growth. We’re already planning on how to capitalise on this momentum with content, aiming to sustain engagement and continue driving views and sales.
Asrin Daoudi owner of The Matcha Society
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