Viral Matcha: Quality That Converts Views to Sales
A Case Study by Noah Najafi
Introduction
Client Objective:
‘The Matcha Society’, partnered with us to enhance their brand recognition in Maastricht. The primary objective was to, increase traffic to both their store and online shop, using short form content.
STRATEGY
Engaging Educational Content:
To generate leads, we crafted a video that compared low vs high-quality matcha, clearly illustrating The Matcha Society’s superiority. This content was designed to educate and captivate, ensuring it would grasp the attention of potential customers.
Execution
Viral Video Launch
TikTok’s algorithm favours engaging content, which played to our advantage. The video quickly gained traction, characterised by its informative nature and visual appeal, driving over 230,000 views (as of May 4th, 2024) with an average watch time of 9.8 seconds and totaling 715 hours of playtime.
Results
Impactful Outcomes:
The immediate aftermath saw the busiest day in their store’s history following the video’s release. The online shop saw a substantial boost in sales. This surge in both physical and digital traffic highlights the campaign’s success in enhancing brand visibility and sales performance.
Sales by New Customers in blue. Sales by recurring Customers in purple.
Conclusion
Campaign Success and Client Satisfaction:
The campaign’s success was met with great satisfaction from our Client ‘The Matcha Society’. This confirms the effectiveness of our strategic approach’s in leveraging social media to foster business growth. We’re already planning on how to capitalise on this momentum with content, aiming to sustain engagement and continue driving sales.
Asrin Daoudi owner of The Matcha Society
“This specific content reaching over 200K views shows that there is so much potential in growing The Matcha Society via the digital community. The effect of such a high reach is translated to potential customers taking the action of visiting our physical and online store. Often we hear from our customers that they made it to our store because they saw us on TikTok. Investing in growing The Matcha Society in an authentic way through TikTok is so far one of the best decisions we made.”